About the Scheme

In the year 2018, Department of Commerce identified 12 Champion Services Sectors including Information Technology & Information Technology enabled Services (IT & ITeS) for promoting their development and realizing their export potential. A dedicated fund of Rs. 5000 crores has been established to support initiatives for sectoral Action Plans of the Champion Sectors with around Rs. 600 crores reserved for the IT / ITeS sector Through nodal ministry for the sector, i.e. the Ministry of Electronics & information Technology, Government of India, certain programmes were launched to promote software exports. 

ESC’s proposal to support IT MSMEs under the Market Outreach Program of Champion Services Scheme was accepted and duly approved by the Government. The proposal envisaged setting up of 4 Business & Marketing Offices, two each in USA and UK. Each office was projected to serve five non-competing companies. After following due process, the 4 offices started functioning in the month of November 2021. Each of these offices is manned by a local Marketing Executive who is assisted by an Office Assistant and provides soft landing facilities for IT units wanting to enter US/ UK markets or to expand operations there.  

After the completion of 1st year, ESC has planned to start the second phase of the programme in October 2023 by setting up the operations in London, Manchester in UK, and New Jersey, San Francisco in the USA.